B2B sales and marketing
The typical b2b sales cycle consists of the following stages between both parties: prospect, contact, compatibility and analysis, pitch and propose, negotiation, closing, nurturing/ongoing engagement.
The purpose of B2B sales and marketing is to make other businesses familiar with your brand name, the value of your product or service, and eventually convert them into loyal customers.
Marketing teams will also work together with sales teams as their goals often align, so naturally both teams are involved in the B2B process from both sides of the transaction. More specifically, b2b marketing targets the needs, interests, and challenges of individuals who are making purchases on behalf of their organization. Once these leads have been established, the sales team will take over and conduct the pitch, negotiation, and ongoing engagement with the customer.